Why Shop Bellie Beth?

  • bras that fit, finally

  • expert help, zero judgement

  • award-winning service you can trust

  • proudly local and female owned

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AWARD WINNING

Best Store in Canada

Bellie Beth has earned recognition both locally and nationally for our commitment to exceptional service, fit expertise, and community connection. We’ve been honored at the Best of Intima Awards in New York City and the Meritas Awards in Montreal, celebrating the best lingerie boutiques across North America. Over the years, we’ve been named Best Store in Canada, Lingerie Retailer of the Year, Entrepreneur of the Year, People's Choice for Customer Service, and Best Lingerie Store in St. John’s multiple years in a row.

Come see why women across the country are talking about Bellie Beth.

Shop our Best Sellers

LOVE FROM OUR CUSTOMERS

Your satisfaction is our ultimate goal! See why our clients keep coming back

  • Knowledgeable Staff

    "Hands down the best place on the island to get a proper fitting bra. This is coming from someone who has HATED wearing bras for most of my life. I have purchased two so far that feel like butter. So soft and supportive. The staff are knowledgeable and they are spot on with bra fittings. Can't recommend this place enough."

    Jess M

  • Inviting & Welcoming

    "Bellie Beth is such an inviting and welcoming store. I’ve been served by almost every employee there now and they are all fantastic! I always leave super happy with my experience. Highly recommend going there for a fitting and I promise that you will leave with something that you love!"

    Clara P

  • Service & Atmosphere

    "I can't wait to go back! As for making you feel well-taken-care-of, this place just takes it to another level. There's something in the atmosphere of the store that just makes you feel like you're simultaneously walking into a relaxing spa and your big sister's bedroom - you'll be in good hands, and you'll learn a thing or two about good bras."

    Una H

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